Blog Entries From Gorilla Corporation Marketing Agency

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Five Advantages of Social Media Marketing

  • On October 1, 2020
Businesses and marketing go hand-in-hand, and the art of marketing allows businesses to generate revenue. The better your marketing campaign, the more visibility your product receives, leading to increased sales. Aside from making the right product, meeting deadlines, and ensuring customer satisfaction, marketing can make or break your company. Why is that so? Because if
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Omni-Channel Marketing Management: A Guide

  • On September 29, 2020
Remember way back when most houses had a ‘computer room’? A whole room or office dedicated to a singular online device. You’d go in, do the required amount of internetting, then leave – resuming your day in a relatively offline manner. …How times change. As you read this, I’m willing to bet you’ve got at least
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Partner Marketing to Improve Your Business

  • On September 25, 2020
Two is better than one. Having two or more of something gives you an extra oomph—an extra edge—and the same applies in business. Running a business is hard work and doing it alone is even harder, but having a teammate, or partner, makes the process easier. The work is split evenly—assigning tasks that cater to
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Smarketing: Why Top Companies Align Sales & Marketing

  • On September 23, 2020
Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment
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William Oduol appointed regional CEO of Gorilla Corporation

  • On September 17, 2020
Thursday, September 17, 2020 Former Westcon-Comstor Africa CEO William Oduol has been appointed as the regional president of multinational technology and marketing firm Gorilla Corporation to lead its expansion into the Middle East and Africa (MEA) market. Read the full article here.          
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Africa: William Oduol Appointed Regional CEO of Gorilla Corporation

  • On September 17, 2020
17 SEPTEMBER 2020 By Hilary Kimuyu Former Westcon-Comstor Africa CEO William Oduol has been appointed as the regional president of multinational technology and marketing firm Gorilla Corporation to lead its expansion into the Middle East and Africa (MEA) market…. Read the full article here.
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Gorilla Corporation Global Expansion Extends into the Middle East and Africa

  • On September 17, 2020
As one of the fastest-growing channel marketing and strategy companies, Gorilla Corporation, announced on Wednesday their expansion into the Middle Eastern and African (MEA) regions. William Oduol, the former Westcon-Comstor Group Africa CEO, is leading this area. Mr. Oduol now serves as Gorilla’s Regional President for MEA and brings over 25 years of technology expertise
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Building Relationships with B2B Customers: Why it’s important

  • On September 15, 2020
Both B2B and B2C businesses lose an average of 45-50% of their customers every five years. Frequent small transactions and typical customer churn means this isn’t too worrying for B2C companies. Yet for B2B industries, this can be crippling. License and contract wins in our industry are far more valuable than B2C transactions, and certainly
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Marketing With And Through Partners: The Alchemy Of Co-Marketing

  • On September 8, 2020
How do you make your channel partners effective at driving pipeline for your products or solutions? In the dark ages, alchemists would work frantically but methodically to convert lead into gold; that was a transformational process. Of course, this was an allegory for personal growth and evolution. Today, successful marketing through the indirect sales channel
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