Blog Entries From Gorilla Corporation Marketing Agency

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The Alchemy of Channel Marketing

  • On November 3, 2020
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and they had a conversation about The Alchemy of Channel Marketing. Watch the interview here.
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Expanding Your Distribution In Africa

  • On November 2, 2020
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and William Oduol, President MEA Region, to discuss expanding into new sales and marketing territories, and how essential it is to work with trusted partners that can help you navigate the sales landscape Watch the
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How to Market your Concierge Services

  • On October 30, 2020
Last week, we discussed the benefits of concierge services. To recap, it is a critical service that can drive your business into greater success. The concierge allows your customers to feel catered to, which will bring repeat customers and new ones. Today, we will discuss how to market your concierge services to let others know
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How to Get the Most from Your Channel Partner Marketing

  • On October 29, 2020
As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens
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Marketing Concierge Services: Why is it Important?

  • On October 22, 2020
Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge
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Choosing your Partner Relationship Management Tool

  • On October 20, 2020
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
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Gorilla Corporation Partners with a Non-profit Organization

  • On October 15, 2020
Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation
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Best Marketing Practices During the Age of COVID-19

  • On October 8, 2020
As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is
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The Value of Channel Marketing Concierges in a Vendor Augmented Team

  • On October 7, 2020
With 2020 presenting a plethora of new challenges for partner enablement, the role of the channel marketing concierge has become more important than ever. Work-from-home structures and economic uncertainty has forced tech channels deep into uncharted territory, and those who haven’t responded correctly are seeing notable downturns in partner engagement. To help combat this, more
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Building Your B2B Database

  • On October 6, 2020
You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your
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