Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple
You may have noticed we love channel marketing! big channel marketing, small channel marketing, for Tech Giants to Global logistics we can’t get enough. However, there’s one aspect of channel that can escape even the savviest among us, the elusive Service Channel Marketing. So lets learn more, but first a quick refresher! What is the
We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.
One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun
This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and they had a conversation about The Alchemy of Channel Marketing. Watch the interview here.
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and William Oduol, President MEA Region, to discuss expanding into new sales and marketing territories, and how essential it is to work with trusted partners that can help you navigate the sales landscape Watch the
Last week, we discussed the benefits of concierge services. To recap, it is a critical service that can drive your business into greater success. The concierge allows your customers to feel catered to, which will bring repeat customers and new ones. Today, we will discuss how to market your concierge services to let others know
As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens
Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge