30% of Europeans now shop via a mobile device
- On November 15, 2010
A recent study that was carried out with 1500 people across the UK, France, Germany, Italy and Spain by IDC for Akamai Technologies showed that 30% of European online shoppers are using or plan to use their mobile devices for e-commerce in the coming year. 10% are said to be already using their mobile/smart phones for retail/price