Partner Sales and the Pipeline Conundrum

On April 20, 2021

We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel

Powering Partnerships through Global Sales and Channel Marketing

On April 13, 2021

Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services. Our mission is to empower teams and individuals to establish successful partnerships by awakening their

Creating opportunities with cutting-edge Channel Technology

On April 6, 2021

It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business. However through adversity comes innovation, and

How to leverage Virtual Partner Sales

On March 23, 2021

Frequently partner programs have a strong start and move from strength to strength within their first year, vendors slowly accruing a larger and larger pool of powerful and dynamic partners who are eager to develop their offerings and benefit from the mutually agreeable path to success now open to them. So why do we

Gorilla’s Channel Technology Platforms

On March 19, 2021

Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the

Gorilla Makes a New Business Acquisition

On March 5, 2021

We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and

Channel Partner Marketing and the Need for Content

On March 3, 2021

As a partner marketing agency one of our key touchstones at the start of each year, new round of Google algorithm changes or even just when we have the time, is to refresh our thoughts about our content marketing strategy. With the whirlwind that was 2020 and the upcoming Google changes it seemed prudent to

Building a Partner Recruitment Plan

On February 12, 2021

In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard

Channel Predictions for 2021

On February 5, 2021

In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions. How Channels Will Continue to Evolve The

Channel Partner Recruitment Tricks of the Trade

On February 2, 2021

The core of a partner program is just how it sounds, your partners, you can have the best product and phenomenal marketing and still miss out on those key sales in disparate industries and locations because you haven’t got the right people in the right places. So how do we plug those holes and make

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