Blog Entries From Gorilla Corporation Marketing Agency

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Expanding Partner Ecosystems to Improve Your Business

  • On May 11, 2021
Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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How To Move Your Technology Channel Partner To The Subscription Model

  • On April 27, 2021
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
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Partner Sales and the Pipeline Conundrum

  • On April 20, 2021
We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel
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Powering Partnerships through Global Sales and Channel Marketing

  • On April 13, 2021
Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services.  Our mission is to empower teams and individuals to establish successful partnerships by awakening their
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Creating opportunities with cutting-edge Channel Technology

  • On April 6, 2021
It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business.    However through adversity comes innovation, and
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How to leverage Virtual Partner Sales

  • On March 23, 2021
Frequently partner programs have a strong start and move from strength to strength within their first year, vendors slowly accruing a larger and larger pool of powerful and dynamic partners who are eager to develop their offerings and benefit from the mutually agreeable path to success now open to them.   So why do we
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Gorilla’s Channel Technology Platforms

  • On March 19, 2021
Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the
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Gorilla Makes a New Business Acquisition

  • On March 5, 2021
We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and
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Channel Partner Marketing and the Need for Content

  • On March 3, 2021
As a partner marketing agency one of our key touchstones at the start of each year, new round of Google algorithm changes or even just when we have the time, is to refresh our thoughts about our content marketing strategy. With the whirlwind that was 2020 and the upcoming Google changes it seemed prudent to
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