Best Marketing Practices During the Age of COVID-19

On October 8, 2020

As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is

On October 7, 2020

With 2020 presenting a plethora of new challenges for partner enablement, the role of the channel marketing concierge has become more important than ever. Work-from-home structures and economic uncertainty has forced tech channels deep into unchartered territory, and those who haven’t responded correctly are seeing notable downturns in partner engagement. To help combat this, more

Building Your B2B Database

On October 6, 2020

You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your

Five Advantages of Social Media Marketing

On October 1, 2020

Businesses and marketing go hand-in-hand, and the art of marketing allows businesses to generate revenue. The better your marketing campaign, the more visibility your product receives, leading to increased sales. Aside from making the right product, meeting deadlines, and ensuring customer satisfaction, marketing can make or break your company. Why is that so? Because if

Omni-Channel Marketing Management: A Guide

On September 29, 2020

Remember way back when most houses had a ‘computer room’? A whole room or office dedicated to a singular online device. You’d go in, do the required amount of internetting, then leave – resuming your day in a relatively offline manner. …How times change. As you read this, I’m willing to bet you’ve got at least

Partner Marketing to Improve Your Business

On September 25, 2020

Two is better than one. Having two or more of something gives you an extra oomph—an extra edge—and the same applies in business. Running a business is hard work and doing it alone is even harder, but having a teammate, or partner, makes the process easier. The work is split evenly—assigning tasks that cater to

Smarketing: Why Top Companies Align Sales & Marketing

On September 23, 2020

Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment

Tech firm Gorilla picks Kenyan to head its regional operations

On September 18, 2020

By PETER THEURI | September 18th 2020 at 01:00:00 GMT +0300 Global technology services firm Gorilla Corporation has appointed a Kenyan, William Oduol (pictured) to head its operations in Middle East and Africa (MEA). Read the full article here.

William Oduol appointed regional CEO of Gorilla Corporation

On September 17, 2020

Thursday, September 17, 2020 Former Westcon-Comstor Africa CEO William Oduol has been appointed as the regional president of multinational technology and marketing firm Gorilla Corporation to lead its expansion into the Middle East and Africa (MEA) market. Read the full article here.

Africa: William Oduol Appointed Regional CEO of Gorilla Corporation

On September 17, 2020

17 SEPTEMBER 2020 By Hilary Kimuyu Former Westcon-Comstor Africa CEO William Oduol has been appointed as the regional president of multinational technology and marketing firm Gorilla Corporation to lead its expansion into the Middle East and Africa (MEA) market…. Read the full article here.

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