Blog Entries From Gorilla Corporation Marketing Agency

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The How To of Partner Channel Development

  • On January 18, 2021
With the advent of a new year and the winding down and starting up of new initiatives January is often a very dynamic time to be a partner channel agency. Partner programs like many business practices often are realised, reviewed and renewed within the first 30 days of the new calendar. Consequently, it’s also the
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Gorilla Corporation CEO Accepted into Forbes Technology Council

  • On January 15, 2021
Gorilla Corporation, a leader in global partner marketing and strategy, today announced that its CEO, Carlo Tortora Brayda has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Carlo Tortora Brayda was vetted and selected by a review committee based on the depth and diversity of his experience.
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The Keys to Channel Sales Enablement Success

  • On January 11, 2021
Many channel providers now offer dedicated B2B facilitation and improvements from tech that can directly complement their channel partner programs. While these emerging solutions can help bring a fledgling or poorly implemented channels a much needed boost its not always good news. A badly designed or executed channel sales enablement strategy can often be dire
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The Breakdown of B2B Marketing

  • On January 8, 2021
Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your
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Six Considerations For Successful Business Partnering

  • On December 29, 2020
Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your
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The Importance of Broadening Your Channel Partner Ecosystems

  • On December 22, 2020
This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor
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Channel Marketing Tips

  • On December 17, 2020
Do you need some tips for improving your channel marketing strategy? We have a video that’s just for you! Thanks to Hurree, you can learn three simple tips to make some changes and better your channel marketing. We hope you can learn a lot from what they have to say. Enjoy!
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Optimise Like a Channel Marketing Agency for Great Returns

  • On December 8, 2020
We talk a lot about channel marketing, being a channel marketing agency it’s sort of our thing, what we don’t talk too much about is how to get the channel to work to achieve your business goals, because thats also our thing and we need you to need us! But there comes a time where
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Channel Partner Strategy

  • On December 3, 2020
Welcome back to our partner enablement video series! During the last video, we discussed partner enablement in channel sales. This week we will cover your partner channel strategy. This video is brought to you by align.me. We hope you enjoy this educational piece.
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