Channel Partner Recruitment Strategy

On November 24, 2020

Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple

Service Channel Marketing: A Beginners Guide

On November 19, 2020

You may have noticed we love channel marketing! big channel marketing, small channel marketing, for Tech Giants to Global logistics we can’t get enough. However, there’s one aspect of channel that can escape even the savviest among us, the elusive Service Channel Marketing. So lets learn more, but first a quick refresher! What is the

Partner Enablement in Channel Sales

On November 19, 2020

We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.

Channel Partners for New Regions

On November 16, 2020

One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun

Channel Marketing Tactics

On November 6, 2020

This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!

How to Market your Concierge Services

On October 30, 2020

Last week, we discussed the benefits of concierge services. To recap, it is a critical service that can drive your business into greater success. The concierge allows your customers to feel catered to, which will bring repeat customers and new ones. Today, we will discuss how to market your concierge services to let others know

How to Get the Most from Your Channel Partner Marketing

On October 29, 2020

As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens

Marketing Concierge Services: Why is it Important?

On October 22, 2020

Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge

Choosing your Partner Relationship Management Tool

On October 20, 2020

Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise

On October 15, 2020

Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation

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