TECH InsideOut covers Gorilla Corporation Partner Pulse Technology announcement. Read the article here.
Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
We spoke last week about Account Based Marketing, and how doing the basics right could get you a long way in what is becoming a more and more competitive field. While selecting the right accounts, having good distribution channels and great content for vendor channel marketing will get you so far, sometimes the connection between
Account-based marketing – we’ve talked about this before and we’ll continue to talk about it in the future. As a channel marketing company with a real thirst for vendor channel marketing, we know that ABM is important for the success of many companies. But do you know why ABM is so important? How it can
Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever. The Way It’s Going
Instead of thinking of social media as a free-standing marketing tool, think of it as a way to make your other marketing activities more effective. On its own, social is just an avenue for conversation and brand awareness but combined with other mediums, social media can propel marketing campaigns and increase lead generation. Here are
Email is one of the most powerful tools in the partner marketing agency arsenal for reaching out to prospects and customers. It is the most direct, effective and cost efficient way to communicate with decision makers, nurture them during the buying journey, and convert them into customers. According to optinmonster, email marketing has a potential
Social media marketing is one of the primary strategies marketers use to engage with a broad audience including the public, prospects, and customers. Social media is a great platform to share your content and promote your brand, business, and products. Platforms such as LinkedIn, Twitter, Facebook, and YouTube can elevate your brand and help you
Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to
So you’ve netted yourself a channel marketing agency, its taken time and investment but now you have a clear route to developing your marketing across a broad range of platforms and really accelerating your growth. Hold on though, you’ve hired the guys who said they were vendor channel marketing specialists on their website but …