Is Lead Generation Important to Your Small or Medium Sized Business? Does the size of your business matter when it comes to lead generation?  Is there a certain number or level of business you should hit before this becomes a focus for your sales and marketing team?  Do you have to have a sales and

How to Improve Partner Marketing Performance Key performance indicator (KPI) weaknesses at every level of the marketing funnel could possibly be affecting your ability to achieve performance goals. Here are four ways you can improve partner marketing performance to ensure success. First, you can move co-op claims to the cloud. Traditional claims and reimbursement processes

What’s Driving Manufacturing Companies to Move Enterprise Software to the Cloud? Manufacturing companies are reviving their approach to data management.  From workflow efficiency to cost savings and organizational growth – it’s easy to see why they are progressively investing in cloud computing platforms to reach their target.  Most technology dependent industries are under great pressure

Why Demand Generation Fails in Indirect Distribution Channels (And How to Prevent It)   Demand generation: it’s the focus of targeted marketing to drive awareness to your products and services.  People who sell indirectly through a network of partners use demand generation strategies to create a buzz in their partner programs – it’s all about

Many sales reps have their doubts about CRM (customer relationship management) software, in fact they probably hate it. The uncertainty of whether it will help generate revenue arises. But in return, failing to use CRM with marketing automation results in superb opportunities that ultimately fall through the cracks. Sales reps want to focus on one