How Can Marketers Choose and Trust The Right Channel-Level Attribution Metrics?

On January 7, 2020

How Can Marketers Choose and Trust The Right Channel-Level Attribution Metrics? You need to prove the ROI from your marketing efforts, in order to do this you need a strong marketing attribution model. With so many different metrics and data points to consider, it can be difficult to figure out which is best for

Omni-Channel vs Multi-Channel

On December 31, 2019

B2B marketers may be familiar with the term omni-channel. Not to be confused with multi-channel. While both approaches involve selling in both an online and face-to-face environment, the omni-channel approach combines these interactions. An omni-channel is a high level strategy to ensure an organization’s brand is accessible across any and all channels while multi-channel

Why A Marketing Concierge Program is a Must for Your Business

On December 18, 2019

Why A Marketing Concierge Program is a Must for Your Business Every market is unique and has it own challenges. Your partners are busy. They want you to deliver leads, ready to close. So how do you do this? Leading channel marketing companies, such as Gorilla, offer a marketing concierge program to service channel

Building a Better Business with B2B Social Listening

On December 17, 2019

Building a Better Business with B2B Social Listening As a B2B business, you already have a ton on your plate. What’s one more thing? You’re brand is more than likely already on social media and that’s great. You’re already spending time putting out content and keeping up with your clients. But, have you heard

Marketing Trends for 2020: What’s Going to be Hot?

On December 12, 2019

Marketing Trends for 2020: What’s Going to be Hot? It’s almost 2020, where has the time gone? We all know that the world of marketing continuously evolves as the years go by. And with all the marketing channels there are today, it can get a bit confusing on where your marketing budget is best

How to Build Effective Marketing Goals in B2B SaaS

On December 11, 2019

How to Build Effective Marketing Goals in B2B SaaS Today, successful marketing teams try to keep their position as the most effective in the marketplace. They do this by providing clients with impressive experiences and get significant results. When looking at the most successful B2B SaaS companies, there are obvious characteristics that set them

Why Move to the Cloud

On December 3, 2019

Why Move to the Cloud? Cloud computing is computing based on the internet. Sounds simple enough. It is the delivery of on demand computing services such as applications, processing, and storage – over the internet and on a pay-as-you go basis. No more downloading applications on a computer or server in your office because

What Is MultiChannel Marketing

On December 3, 2019

What Is MultiChannel Marketing Multichannel marketing is the blending of different distribution and promotional channels for the purpose of Marketing. The ultimate goal is to give consumers a choice, and allow them to buy when and where they want to. It’s so easy to put into words but it’s more difficult than you think

The Three Pillars of Marketing Automation

On November 27, 2019

The Three Pillars of Marketing Automation Marketing automation depends so much on your leads, that’s why it’s important to keep track of your leads. You can score leads based on their specific actions and behaviors. Doing that can tell you where the leads are in their buying journey. But to truly have success with

Keys to Successful Channel Partner Onboarding

On November 26, 2019

Keys to Successful Channel Partner Onboarding Today, companies aim to drive more revenue by using less resources and money. By partnering with various distributors and resellers, your sales are likely to grow. We’re going to talk about a few key factors for a successful channel partner onboarding – so you’re prepared for what’s to

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