Melanie Martinez, Author at Gorilla Corporation - Page 3 of 6

Optimizing Your Email Campaigns

  • On February 19, 2020
Optimizing Your Email Campaigns   It’s very frustrating when you send out an email campaign that you have worked really hard on and your results are disappointing to look at. On the other hand, put yourself in the shoes of your customer. We all get so many emails a day, how many do you actually
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3 Marketing Trends to Focus on NOW

  • On February 12, 2020
3 Marketing Trends to Focus on NOW   Well, we have entered the second month of the 2020 year. Where has the time gone? It seems this year might be the one that will pass with the blink of an eye. Hey, as it says…time flies when you’re having fun – And if you aren’t
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Relationship Marketing & Loyalty Through Digital Channels

  • On February 9, 2020
Relationship Marketing & Loyalty Through Digital Channels Thanks to social networks and digital channels, relationship marketing is more alive than ever. Relationship Marketing is known to be a strategy that is able to focus attention on the client and on the relationship that binds a person to a brand. These are relationships that need care
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The Unused Channel Marketing Funds Dilemma

  • On January 29, 2020
The Unused Channel Marketing Funds Dilemma   Co-op and Channel Marketing funds are used in an indirect sales channel where funds are made available by a brand to help Channel Partners sell products and create awareness. Nearly all manufacturers have channel marketing funds and trade promotion programs in place. But many of them are ineffective
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Building a Successful B2B Sales Pipeline

  • On January 22, 2020
Building a Successful B2B Sales Pipeline   What do you need to be successful in the B2B world? Simple answer, sales. And how does one get those sales? Another simple answer, a sales pipeline. You’re going to need a sales pipeline with hot leads for your sales team to do their job. Your job is
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Preventing the Top 5 Threats in Cloud Computing

  • On January 20, 2020
Preventing the Top 5 Threats in Cloud Computing   Utilizing the cloud to host your business data certainly has its benefits. But the cloud also poses some threats to your stored information. Hackers seem to be upping their game, and network security teams are sometimes unprepared. Below is a list of potential cloud computing threats
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Minimizing the Cloud Security Risks for SaaS Application

  • On January 16, 2020
Minimizing the Cloud Security Risks for SaaS Application   People are relying more heavily on storing their data on the cloud instead of traditional means.  Software as a Service (SaaS) security is a software that safeguards data stored in the cloud and SaaS  has grown to be the most popular software delivery model that shows
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Fixing the B2B Data Meltdown

  • On January 14, 2020
Fixing the B2B Data Meltdown   When it comes to data, B2B marketers are in a bind. Knowledge insights are important to boosting sales performance, however marketers trust in knowledge has plummeted to a new low. B2B organizations have a lack of confidence when it comes to knowledge and it’s creating chaos. Quality data is
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Fixing a Leaky B2B Sales Funnel

  • On January 10, 2020
Fixing a Leaky B2B Sales Funnel   The sales funnel, when approached correctly, is an effective design that can pull in leads and convert them into customers. B2B sales cycles are long and complex and your sales funnel should reflect as such. An empty sales funnel is easy to solve but a leaky sales funnel
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