The Trials and Tribulations of Deal Registration

On July 20, 2020

The Trials and Tribulations of Deal Registration Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not

Attaining True Sales Alignment

On July 1, 2020

Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does

Finding The Right Voice for Your Marketing Message

On June 18, 2020

Finding The Right Voice for Your Marketing Message With everything happening in the world today, sometimes it may seem that you’re walking on eggshells. The need to please other people is your responsibility as a brand. After all, you wouldn’t have a relationship with your customers if they weren’t pleased with you. You see,

Channel Sales Strategy: Getting Your Product to Market

On June 12, 2020

Channel Sales Strategy: Getting Your Product to Market Channel Sales is a strategy that utilizes third-party distribution avenues to sell products. This can include but is not limited to affiliate partners, resellers, and external retailers. Success ultimately depends on the partner relationship and building that strong connection. Utilizing a CRM can make this process

Data-Driven Marketing: How to Avoid the Dead-End Roads

On June 3, 2020

Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with

Marketing Your Business on Facebook

On June 2, 2020

Marketing Your Business on Facebook There are many avenues you can take to market your business. Today more than ever, it seems marketing is really embracing digital due to the pandemic. Everyone is online right now and really connecting through social media; so why not take advantage of that? It’s no secret that LinkedIn

How to Integrate A Marketing Campaign Across Channels

On May 21, 2020

How to Integrate A Marketing Campaign Across Channels It’s important to know how to effectively market across different channels, and it will help tremendously if you integrate them. So what exactly does integrating your channels mean? Integrating your channels is arranging your marketing channels in tandem to promote your business whether it be products

Adapting Your Marketing Strategy during COVID-19

On May 13, 2020

Adapting Your Marketing Strategy during COVID-19 In recent months we have all been faced with a deadly pandemic. Customers are worried, employees have been forced to work from home and worse; laid off. As a company, how do you respond and work through times such as these? How does your marketing team respond to

Marketing Remotely: Gaining Visibility While Working from Home

On May 4, 2020

Working remotely comes with its own unique challenges. Lucky for us, the shift to digital allows us to work virtually anywhere. While working from home it is also important to increase your visibility with your co-workers. Since you aren’t in the office, stopping by someone’s desk just isn’t an option. And according to this survey

Working From Home: Improving Your Remote Meetings

On April 23, 2020

Working From Home: Improving Your Remote Meetings The way teams collaborate and work is changing to accommodate the pandemic we face today. Outsourcing and remote workforces are on the rise. And remote meetings have become an essential part of your everyday workflow. With remote meetings you always have an internal fear of the meeting

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