- On September 1, 2010
Apple has launched a new social-networking service designed specifically for music fans directly within iTunes, joining the social arena of facebook and Twitter.
Ping, is a social music discovery service, which is now part of iTunes, which is used by over 160 million users.
Steve Jobs of Apple announced the launch at the apple keynote press conference at the Yerba Buena Centre in San Francisco.
“We’re launching Ping – it’s a social network that’s all about music. It’s like Facebook and Twitter meets iTunes. You can follow your favourite artists and friends and discover what music they like and are downloading.”
Jobs also unveiled a new, compact Apple TV set-top box, that can fit in the palm of your hand, which can “stream” content, such as music, films and television shows from the likes of YouTube direct to your tv.
This news marks an exciting endorsement of the social media platform as the mass adopted route of current, trusted information.
Get your social media plan right, together with a good s.e.o plan on your main site, and you are setting your brand up ready to take on the opportunities of the fast evolving online marketplace.
Talk to studio 8 for more details on how we can help you.