- On August 8, 2010
If you are concerned about cost, establish an online presence for your business using local listings.
Google Places is a simple means to get online.
The basic listing is free and it’s an easy way for online searchers to find you. You need to make sure your listing content is correct and is the same for each of the online sources you’re posting to.
The only spend incurred is the time you take to set up the listings which is a small price to pay for getting yourself found online.
The result is the guarantee that your business will be found when local shoppers are looking online for your products and/or services. The process isn’t difficult; follow the step by step directions as presented for Google Places or Yellowpages.com, for example.
For a small monthly fee, you can upgrade to the enhanced listings which allow more info and content to be included in your listing. With a little bit of work and a small cost you have established an online listing that will give visibility to your business and drive traffic to your site. Once your info is posted, you don’t have to do anything else aside from editing should any of the contact/location content change.
Many small business owners may be more familiar with long-standing advertising media such as yellow pages, newspaper ads and radio ads. However, these means of advertising provide little if any means for measuring their efficacy.
How can one measure the value of media that is so difficult to track? The alternatives may be well known, but with the arrival of online marketing those methods of publicising a business do not provide the same value as an enhanced business listing such as those described above.
Where do the above tactics get small businesses? You want people to buy what you have to offer.
In order to gain customers, the public must know what is offered. How do customers discover what a business has to offer? Advertising! One of consumers preferred methods to shop is to do so online as we all live very busy lives.
What is the easiest, most affordable form of advertising and one that we now know more and more people are turning to? Online advertising. Billions of searches are carried out online for businesses just like yours every day. Get advertising online and be found!