- On February 12, 2020
3 Marketing Trends to Focus on NOW
Well, we have entered the second month of the 2020 year. Where has the time gone? It seems this year might be the one that will pass with the blink of an eye. Hey, as it says…time flies when you’re having fun – And if you aren’t having fun with your marketing, we’ve got the cure. Check out these 3 marketing trends you need to focus on right now (to make the year fly by, of course.)
Search engines are the best marketing channels for getting attention. Most people discover new brands through Google search. Search engines just happen to be the highest converting marketing channels. Since customers are constantly searching for solutions, they are more likely to download an offer you are promoting, or sign up for a free trial – if you can provide them what they are searching for. Start investing time into improving your search engine optimization (SEO). Go through your website thoroughly, click all the links to ensure they are routed properly. Since Google’s algorithm is constantly changing, there is no certain way to say “this is how you get your company to the top of the Google search”, instead consistently assure everything checks out on your site. Organic boosts will surely come.
People are listening to podcasts at extraordinary levels. This is across a variety of different ages. Why not take advantage of that? There were more than 14 million more weekly podcast listeners in 2019 compared to 2018. That’s pretty significant! Demand for audio content has obviously increased. But, just having a podcast isn’t enough. Your content has to be intriguing, entertaining, and relevant to your audience. Start a show with a particular concept that is going to capture your audience’s attention and resonate with them emotionally. One way to do this is by telling stories of real professionals in your industry, people crave a great narrative.
Word of Mouth
Okay, I know what you’re saying…word of mouth? That seems so ancient with the cool technology that’s been coming out lately. Let me tell you, it works! It’s actually pretty simple, customers don’t trust brands these days. This is where word of mouth helps. Brands need to rely on customers to recommend their brand. People trust customers rather than brands because brands have an agenda – to make a sale. Customers will only gush about a brand if it benefited them or they had a great experience, in turn this builds trust with other customers and results in more sales. So yes, it is important that you ensure the sales process is easy and the customer has a great buying experience so that they spread the word on your brand.
So, if you are stuck on your marketing strategy and unsure of where you need to focus and pay more attention – try a couple of these suggestions. The cost to implement these suggestions is minimal, so you have nothing to lose. If you have questions on marketing trends or where to start – give us a call! We are always happy to help!